About Mob

Mob is on a mission to make weekly cooking effortless.

We’re transforming Mob from a recipe brand into an intelligent meal-planning platform that quietly runs in the background of everyday life. Every household faces the same exhausting question: “What do we eat?” It’s the most frequent - and most frustrating - decision in the food economy, and no digital platform truly owns it.

By combining intelligent planning with personal guidance, Mob removes the mental load of cooking and turns it into an easy, rewarding rhythm. Each plan, shop, and cook makes the next week smarter, simpler, and more personal.

It took us 24 months to reach 100k subscribers - and just seven months to double that to 200k. Our next goal: scale to over 1 million users by the end of 2027.

Behind it all is a creative, data-driven team that collaborates to build experiences that ladder up to our mission. As a fast-paced startup, our core value is simple: make it happen, succeed together.

What You'll Be Doing

This is an exciting and critical role that sits at the heart of how we grow. You’ll influence activation, retention and product love through thoughtful, well-timed communication.

You'll be Mob’s first fully embedded CRM Manager, owning lifecycle marketing across email, push, in-app, and emerging channels such as SMS and WhatsApp.

• You'll design the strategy, run high-velocity experiments, and build automated, data-led journeys that improve activation, conversion, and retention. 
• You'll sit alongside Product, Growth, Design, Data, and Engineering to make sure lifecycle messaging is tightly aligned with our user journeys and rapid product iterations. 
• You'll use Customer.io to create scalable flows with behavioural triggers, and you will partner closely with Growth so that acquisition and lifecycle efforts reinforce each other.

This role suits someone who is hands-on, analytical, and creative, with a strong bias for structured experimentation and measurable outcomes. You'll bring cultural alignment and pace, replacing agency dependency with in-house ownership that matches Mob’s speed.

What You’ll Bring

You know how to build a lifecycle engine that drives growth, and you have proven experience improving activation, conversion, and retention through structured CRM experimentation.

What We're Looking For

• 5+ years in CRM, lifecycle, or retention within consumer apps or subscription products.

• Hands-on expertise with Customer.io, or similar tools such as Braze or Iterable.

• Strong analytical capability, comfortable defining lifecycle metrics and exploring user behaviour in tools such as Mixpanel.

• Experience designing and running A/B tests, with clear hypothesis setting, measurement, and iteration.

• Multi-channel experience: email, push, in-app, and ideally SMS or WhatsApp.

• Ability to write and optimise effective lifecycle copy in Mob’s tone of voice, collaborating with design on creative.

• Collaborative mindset, you enjoy working with Product, Growth, Data, and Engineering to solve user problems.

• Comfort operating in a fast-moving environment where speed of learning is a competitive advantage.

Our Current Stack

You will work with, and help evolve, our lifecycle and analytics toolkit.

• CRM platform: Customer.io

• Channels: Email, push, in-app, with scope to expand into SMS and WhatsApp.

• Analytics: Mixpanel, plus product and subscription signals integrated from the wider stack.

• Collaboration: close partnership with Product, Growth, Design, Data, and Engineering.

You'll thrive in this role if...

• Want end-to-end ownership of lifecycle performance.

• Proactively partner with Product to align messaging with user journeys.

• Enjoy fast feedback loops driven by real user behaviour and experiments.

• Like working closely with founders and senior stakeholders.

• Do not wait to be told what to do, you ask questions, find answers, and make things happen.

The Details

• Team/Department: Product
• Reporting to: Lead Product Manager
• Contract type: Full-time, permanent
• Salary range: £60-75k
• Experience: Senior
• Location: We’re based at our East London office 3 days a week
• Sponsorship: We are able to offer sponsorship for this role.

What’s in it for you?

This is an exciting opportunity to help build a high-velocity lifecycle function that becomes a core growth driver for Mob, while working in a creative, food-obsessed team with a mission that matters.

We’ll pay you between £60,000 and £75,000, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

Core benefits:

🏛️ EMI scheme: Exciting options scheme giving you meaningful stake in our growing business

💰 Bonus: Up to 2% salary each quarter (linked to company-wide targets), totalling up to 8% annually

We also offer plenty of additional benefits, including:

🏝️ Enhanced AL policy: 27 days + Bank Holidays + 3 days to reset between Christmas and New Year

☀️ Finish early Fridays: we finish at 3.30pm on a Friday to start the weekend early

🕰️ Hybrid working (3 days in office) and core hours (9.30am-4.30pm)

✈️ Work from anywhere for up to 2 weeks each year

🩺 Private Healthcare through Vitality (upon passing Probation)

🧠 Access to our Employee Assistance Programme

🧘 Weekly yoga classes

🏃‍➡️ ClassPass membership

😌 Headspace and Breethe memberships

🐣 Enhanced Parental Leave Policy

📚 Mob Book Club

🎓 L&D budget, providing access to training courses or conferences

⭐ Regular socials and team outings

🍝 Of course, a Mob Premium subscription

👩‍🍳 ...and be the first to taste-test our chef's amazing recipes!

Join us!

Ready to join us and revolutionise weekly cooking? Apply now to be part of our journey.